LOVA
Lorena Valentini, or LOVA, as she likes to call herself today, grew up in French-speaking Switzerland with her older sister and her parents, who immigrated from Italy. After training as a graphic designer, Lorena worked for and in various advertising agencies for a long time. Some of her work is in the Archive of the Zurich University of the Arts – Museum of Design Zurich. She was also a consultant for the advanced technical exam for graphic designers at the School of Design in Biel. And in this role also in charge of adapting a course on creativity techniques. Lorena is convinced that creativity can be learned in the same way as a language: with diligence and a method.
Lorena set out in 2019 to develop her true potential and has been producing art as LOVA ever since. As an artist, she is unpredictable. She is very curious and tries again and again to understand how things work around her. The best way to do this is to draw, reduce things to their essence or the essentials. She often mixes two ideas into one new one. Her works are characterized by her keen eye for the environment, her humor and her charm. And they are extremely sophisticated in their simplicity.
Her new project are drawings which are inspired by the poems by susanbrandy.com.
Collective exhibition
2020
Baumgartenstrasse 23, 8200 Schaffhausen
11th - 13th September 2020
Mache deine eigene Ausstellung
31.07.2020 – 30.08.2020
SBB Eventhalle, Zürich HB
20th - 24th August 2020
2019
8953 Dietikon
30.11.2019 – 01.12.2019
References
Contemporary Art Curator Magazine
Donation Museum of Design Zurich
Archive of the Zurich University of the Arts
Make Your Own Exhibition / Kunsthalle Zürich. Zürich (Switzerland), August 6, 2020.
