LOVA
Lorena Valentini, or LOVA, as she likes to call herself today, grew up in French-speaking Switzerland with her older sister and her parents, who immigrated from Italy. After training as a graphic designer, Lorena worked for and in various advertising agencies for a long time. Some of her work is in the Museum of Design Zurich – Archive of the Zurich University of the Arts. She was also a consultant for the advanced technical exam for graphic designers at the School of Design in Biel. And in this role also in charge of adapting a course on creativity techniques. Lorena is convinced that creativity can be learned in the same way as a language: with diligence and a method.
Lorena set out in 2019 to develop her true potential and has been producing art as LOVA ever since. As an artist, she is unpredictable. She is very curious and always tries to understand how things work, when she paints she reduces her perceptions to the essential. Her works are marked by her sharp eye for the environment, and interpreted with humour and charm. And they are extremely sophisticated in their simplicity.
Her new project are drawings which are inspired by the poems by Susan Brandy.
